They're called Barbie Birthstone. There is / will be one doll for each month of the year, wearing a jewel-toned dress and necklace that represents the birthstone month. The doll owner also gets a play ring in the same color.The display rack I saw had blonde dolls with outfits celebrating July, August and September.
Retail cost is $7.99, according to the price check I did.
I wouldn't mind getting one as a gift, and that price point is certainly friendly enough. But at this point I'm not buying one because I found other stuff I want to spend my Barbie money on this month.

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